Lloyds Bank has issued an urgent and stark warning to job seekers across the UK following an alarming 237% rise in "advanced fee" job scams since the beginning of the year. These increasingly "sophisticated" fraudulent schemes are preying on individuals searching for work, with some victims losing as much as £5,000.
These insidious scams, often presented as enticing remote work or "content engagement" opportunities, predominantly originate on popular social media platforms. The threat is particularly acute for young adults, with those aged 18 to 34 accounting for over half of all reported victims. Liz Ziegler, Fraud Prevention Director at Lloyds, highlighted the cunning nature of these attacks: "These job scams are evolving rapidly, blending digital sophistication with emotional manipulation. Fraudsters are taking advantage of genuine job seekers, drawing them in with fake advertisements promising remote work with big payouts and instead leaving them financially and emotionally drained."
Typical scam tactics involve seemingly simple online tasks, such as liking TikTok videos, following accounts, or posting fake reviews, where victims are promised high earnings. The deception deepens when victims are then asked to pay upfront for various fictitious necessities like application processing fees, training materials, Disclosure and Barring Service (DBS) checks, or even visa sponsorship. Once these "advance fees" are paid, the fraudsters frequently vanish, blocking communication with the victim and leaving them with no job and no recourse.
More elaborate variations of these scams include meticulously fabricated interviews, sophisticated recruitment processes, and even fake employment contracts. Scammers often impersonate legitimate recruitment agencies, leveraging instant messaging platforms like WhatsApp or Telegram to add a veneer of authenticity through group chats posing as legitimate workspaces. This mimics a broader trend identified by JobsAware, a non-profit providing employment advice, which has seen reports of scams on TikTok and Instagram spike dramatically, from just 13 reports a year ago to 120 in the 12 months leading up to July 2025. WhatsApp scams have also soared, with 412 reports in 2024-2025 compared to 161 in the previous year.
The financial toll on victims is significant. While the average loss per individual stands at £1,420, a disturbing 7% of victims have lost over £5,000 in the past six months. Many are manipulated into making multiple payments for supposed "VIP" upgrades or non-existent taxes, and in some severe cases, victims unwittingly become money mules, laundering illicit funds for the fraudsters.
Christina Ford, a fraud investigator at Lloyds, shed further light on the techniques: "I've spoken to a number of customers who have been approached unexpectedly with job offers, or they've responded to advertisements promising quick cash or remote working opportunities. These offers usually take place on social media platforms, sometimes not even framed as a job advert, but instead in the form of a fake profile talking about a great job opportunity they've had themselves. Conversations often shift to other apps such as Telegram, where individuals are added to group chats posing as workspaces. The roles presented appear simple, such as watching or liking TikTok videos or writing fake reviews to boost company ratings. Customers are told they will earn a set amount per task and initially receive payments into their accounts. However, these payments are often sent by other scam victims who believe they are paying to unlock higher-paying tasks." This highlights a dangerous "digital Ponzi scheme" element, where initial payments to victims are, in reality, funds stolen from previous scam victims.
The increase in these scams coincides with a challenging UK labour market, particularly for young people. With graduate job postings down by a third year-on-year, fraudsters are exploiting the desperation of university graduates and school leavers. Criminal gangs are even reportedly using AI-generated job adverts, contracts, and IDs to make their deceptive offers harder to spot. Action Fraud, the UK's national reporting centre for fraud and cybercrime, has noted a sharp rise in recruitment scams, logging 4,876 cases in 2024, up from 2,094 in 2022, with victims losing an average of £4,707 each.
To safeguard against falling victim to an advanced fee job scam, Lloyds Bank has provided crucial advice: Be highly suspicious of any unsolicited job adverts or offers, especially those promising "easy money" on social media, which are prime hunting grounds for fraudsters. If you encounter such an offer, report it immediately to Action Fraud. Remember, no legitimate company or recruiter will ever ask you for upfront payments for applications, training, background checks, or visa sponsorship; under no circumstances should you transfer money from your personal bank account for any supposed job-related expense. Always conduct your own thorough research into recruiters and companies, verifying their legitimacy through official company websites or established professional networks like LinkedIn, rather than relying solely on links or documents provided by the supposed recruiter. Finally, be wary of any "job opportunities" that require you to join unknown apps or group chats as part of the application or work process, as legitimate companies will use official communication channels.
The recent introduction of new mandatory reimbursement rules for authorised push payment (APP) fraud, in place since October 7, 2024, may offer some recourse for victims who unwittingly send money to scammers via bank transfers to UK accounts. However, prevention remains the strongest defence against these evolving and manipulative schemes.